Ongoing campaign for Progress Action Fund. Starting from scratch, we worked with PAF on “Your Republican Congressman,” allowing our client to cut through the noise to achieve major wins. The target audience is young men (18-30) who are drifting away from voting for Democratic candidates.
Earned media includes MSNBC, Fox News, NewsNation, The New York Times, The Daily Beast, and The Daily Mail. Testing showed the ads are on average 3 times more effective than the average political ad, generally swinging voters 4-10 points. The campaign won a 2025 Gold Pollie Award for Best Use of Social Media - Digital Candidate Division.
Recently, we produced “Republican Kidnappers,” which received tens of millions of organic views, was commented on by the Trump White House, got significant earned media coverage including the New York Times and Fox News, and hit the top of Reddit’s front page.
Previous entries in the campaign include “Keep Republicans Out Of Your Bedroom” for the Ohio ballot measure to enshrine Roe v. Wade into the state constitution. The ad generated over 32 million organic views. Earned media included CNN, MSNBC, Fox News, local TV stations across Ohio, and during the televised debate. It won a 2023 Muse Award - Gold for Best Political Video.
During the 2024 Presidential Election, the campaign generated over 500 million views across the swing states. Our five viral ads, including “Republicans Killing Your Wife,” helped turn out voters in key races, and received widespread praise across the political spectrum, including from Steve Bannon.
“Republicans Blowing Your Taxes” was released for Tax Day 2025. It generated over 10 million organic views without paid placement and received earned media coverage including TMZ.
“Republicans Watching Your Daughter” was highlighted by The Washington Post as one of the most influential ads for the 2023 elections, leading to decisive victories in Pennsylvania and Ohio.
“Grand Old Perverts” received millions of organic views on social media.
With a track record of success, RuleOf3 stands ready to bring your campaign vision to life.
RuleOf3 Director: Michael R. Steves Executive Producer: Lucas San Juan